{"id":4794,"date":"2022-11-11T16:28:44","date_gmt":"2022-11-11T16:28:44","guid":{"rendered":"https:\/\/indeedflex.com\/blog\/how-the-cost-of-living-crisis-is-impacting-your-staff\/"},"modified":"2025-01-31T15:54:07","modified_gmt":"2025-01-31T15:54:07","slug":"how-the-cost-of-living-crisis-is-impacting-your-staff","status":"publish","type":"post","link":"https:\/\/indeedflex.com\/blog\/for-employers\/how-the-cost-of-living-crisis-is-impacting-your-staff\/","title":{"rendered":"How the cost of living crisis is impacting your staff"},"content":{"rendered":"<p><em><b>As the threat of recession looms, workers\u2019 ability to cope with the cost of living themselves is their top priority.<\/b><\/em> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5581 size-full\" src=\"https:\/\/indeedflex.com\/wp-content\/uploads\/sites\/5\/2024\/01\/cost-of-living-scaled-1.jpg\" alt=\"\" width=\"2560\" height=\"1440\" \/> <span style=\"font-weight: 400;\">The price of essential goods like food and fuel is growing far faster than wages, which puts workers in a dire position. The lifestyle most are accustomed to is becoming unfeasible, and this is likely to impact every aspect of employees\u2019 lives.<\/span> <span style=\"font-weight: 400;\">Take the UK as an example: the country is now several months into its \u201ccost of living\u201d crisis. According to the<\/span><a href=\"https:\/\/www2.staffingindustry.com\/eng\/Editorial\/Daily-News\/UK-Tight-labour-market-falling-wages-and-inflation-could-lead-to-further-industrial-action-CIPD-warns-62271\"><span style=\"font-weight: 400;\"> Office of National Statistics (ONS)<\/span><\/a><span style=\"font-weight: 400;\">, 77% of people feel worried about rising costs, and <\/span><span style=\"font-weight: 400;\">53% of employers believe that the UK is entering a new, \u2018more unstable\u2019 period of employment relations.\u00a0<\/span> <span style=\"font-weight: 400;\">Recent studies found that <\/span><a href=\"https:\/\/www.hrreview.co.uk\/hr-news\/the-cost-of-living-crisis-continues-what-are-its-main-effects-on-employees\/143688\"><span style=\"font-weight: 400;\">26% of men and 18% of women<\/span><\/a><span style=\"font-weight: 400;\"> have already requested a pay raise to help offset inflation, while 16% of men and 10% of women have asked for their benefit package to be expanded. The financial stress is also causing <\/span><a href=\"https:\/\/hrnews.co.uk\/employees-report-cost-of-living-crisis-is-causing-productivity-to-plummet\/\"><span style=\"font-weight: 400;\">productivity to drop<\/span><\/a><span style=\"font-weight: 400;\">, and mental health concerns are <\/span><a href=\"https:\/\/www.moneyandmentalhealth.org\/cost-of-living-crisis-and-mental-health\/#:~:text=Our%20findings%20showed%20that%20people,the%20rising%20cost%20of%20living.\"><span style=\"font-weight: 400;\">being exacerbated<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span> <span style=\"font-weight: 400;\">Things appear comparatively rosy in America: just <\/span><a href=\"https:\/\/www.weforum.org\/agenda\/2022\/05\/cost-of-living-price-rises\/\"><span style=\"font-weight: 400;\">16% of US workers<\/span><\/a><span style=\"font-weight: 400;\"> say they are struggling financially. But this is unlikely to last; unless inflation is suddenly brought under control, similar patterns will be seen in the States soon enough.\u00a0<\/span> <span style=\"font-weight: 400;\">In this article, we explore exactly how the cost of living crisis is impacting staff &#8211; and what employers should do to attract and retain their best workers during these challenging times.<\/span> \u00a0<\/p>\n<h2><span style=\"font-weight: 400;\">Five Things to Expect During the Cost of Living Crisis<\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">1. Employees Demand More Support<\/span><\/h3>\n<p><a href=\"https:\/\/www.independent.co.uk\/news\/business\/uk-wages-cost-living-latest-bills-b2145826.html\"><span style=\"font-weight: 400;\">Real wages<\/span><\/a><span style=\"font-weight: 400;\"> fell at a record rate between April and June in the UK. <\/span><a href=\"https:\/\/www.totaljobs.com\/recruiter-advice\/wp-content\/uploads\/Salary-Squeeze-webinar_final.pdf\"><span style=\"font-weight: 400;\">30% of employees<\/span><\/a><span style=\"font-weight: 400;\"> now say their salary doesn\u2019t cover their living costs, and <\/span><a href=\"https:\/\/www.ciphr.com\/press-releases\/cost-of-living-concerns-are-pushing-people-to-work-more-hours-and-through-illness\/\"><span style=\"font-weight: 400;\">31% are asking for more<\/span><\/a><span style=\"font-weight: 400;\"> hours. But in the absence of significant government support, most expect their employers to help them through this period.<\/span> <span style=\"font-weight: 400;\">This is not simply a request; we have already seen widespread strikes take place, and <\/span><a href=\"https:\/\/www2.staffingindustry.com\/eng\/Editorial\/Daily-News\/UK-Tight-labour-market-falling-wages-and-inflation-could-lead-to-further-industrial-action-CIPD-warns-62271\"><span style=\"font-weight: 400;\">42% of employers<\/span><\/a><span style=\"font-weight: 400;\"> expect to face increasing levels of industrial action over the next 12 months.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Increased Turnover\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For those unable to force their employer&#8217;s hand, leaving may be the only option &#8211; and <\/span><a href=\"https:\/\/www.hrreview.co.uk\/hr-news\/the-cost-of-living-crisis-continues-what-are-its-main-effects-on-employees\/143688\"><span style=\"font-weight: 400;\">12% of workers<\/span><\/a><span style=\"font-weight: 400;\"> have already found a new job. While estimates vary, there is also a huge uptick in the number of workers planning to quit their jobs because of the cost of living crisis &#8211; with some studies finding <\/span><a href=\"https:\/\/www.astuterecruitment.com\/cost-of-living-crisis-50-of-staff-considering-quitting-jobs-over-poor-pay\/\"><span style=\"font-weight: 400;\">50%<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; <\/span><a href=\"https:\/\/www.independent.co.uk\/life-style\/great-resignation-change-job-cost-of-living-b2050007.html\"><span style=\"font-weight: 400;\">75%<\/span><\/a><span style=\"font-weight: 400;\"> of workers are considering it.<\/span> <span style=\"font-weight: 400;\">This appears most prevalent in the legal professions and hospitality, followed by finance, IT and education. In all of these industries, more than <\/span><a href=\"https:\/\/www.hrreview.co.uk\/hr-news\/the-cost-of-living-crisis-continues-what-are-its-main-effects-on-employees\/143688\"><span style=\"font-weight: 400;\">30% of workers<\/span><\/a><span style=\"font-weight: 400;\"> are currently considering quitting their jobs in search of better pay.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Working Multiple Jobs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An alternative to quitting is simply taking on a second income stream. It\u2019s estimated that <\/span><a href=\"https:\/\/www.theguardian.com\/business\/2022\/jun\/19\/i-have-no-free-time-people-top-up-wages-with-extra-work-in-cost-of-living-crisis#:~:text=A%20recent%20report%20from%20Total,new%2C%20better%2Dpaid%20jobs.\"><span style=\"font-weight: 400;\">17% of Britons<\/span><\/a><span style=\"font-weight: 400;\"> have already done this, and more are likely to join them as the situation gets worse.\u00a0<\/span> <span style=\"font-weight: 400;\">The implications for this are not great, as workers exhaust themselves. But it is also likely to make them less loyal to their employers, as they always have the option of giving up one of their jobs.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Mental Health Problems<\/span><\/h3>\n<p><a href=\"https:\/\/www.ybs.co.uk\/w\/media-centre\/cost-of-living-impacting-mental-health\"><span style=\"font-weight: 400;\">Nearly half of UK workers<\/span><\/a><span style=\"font-weight: 400;\"> feel their mental health is being negatively impacted by the cost of living crisis, with 38% feeling stressed or anxious &#8211; and <\/span><a href=\"https:\/\/www.personneltoday.com\/hr\/cost-of-living-mental-health-stress-anxiety-and-depression\/\"><span style=\"font-weight: 400;\">26% feeling depressed<\/span><\/a><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">This is inevitable, as everything from eating to socializing becomes harder to financially justify, and employees wrestle their way towards better pay, new jobs or more hours.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Lower Productivity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A function of poor wellbeing and overworking is a drop in productivity &#8211; and that\u2019s exactly what reports are finding. Workers are less able to concentrate; less motivated because they feel a lack of support; and less committed, as they search the job market for a new employer.<\/span> <span style=\"font-weight: 400;\">But what can employers do about that? How should they go about getting their workforce through this crisis? And how can they attract and retain more staff?<\/span> \u00a0<\/p>\n<h2><b>Five ways Employers can Help During the Cost of Living Crisis<\/b><\/h2>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">1. Increased Flexibility<\/span><\/h3>\n<p><a href=\"https:\/\/www.peoplemanagement.co.uk\/article\/1796787\/pay-rises-lacking-despite-cost-living-crisis-multiple-studies-suggest\"><span style=\"font-weight: 400;\">89% of workers<\/span><\/a><span style=\"font-weight: 400;\"> say flexibility is an essential factor when looking for a job today. Whether they are trying to fit in a second job or simply working around other commitments, granting your people greater flexibility in the current economic climate will go a long way.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Targeted Benefits<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Not all benefits are equally important, and businesses should focus on those that best help relieve the cost of living strain. For example: <\/span><a href=\"https:\/\/www.peoplemanagement.co.uk\/article\/1796787\/pay-rises-lacking-despite-cost-living-crisis-multiple-studies-suggest\"><span style=\"font-weight: 400;\">five times as many people<\/span><\/a><span style=\"font-weight: 400;\"> say they would appreciate free on-site parking than gym memberships as part of their compensation. Anything that reduces financial burdens for employees is essential.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Review Rewards<\/span><\/h3>\n<p><a href=\"https:\/\/www.peoplemanagement.co.uk\/article\/1796787\/pay-rises-lacking-despite-cost-living-crisis-multiple-studies-suggest\"><span style=\"font-weight: 400;\">As the CIPD notes<\/span><\/a><span style=\"font-weight: 400;\">, cost of living bonuses run the risk of doing more harm than good to those on Universal credit, so it\u2019s vital that you consider the full impact of every measure undertaken and provide support tailored to individuals\u2019 financial situations.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Improve Communication<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">employers can reduce some of the anxiety and shame associated with the cost of living crisis by encouraging more open, empathetic internal communication. This could be as involved as a Financial Wellbeing initiative to help educate employers about how to make their money go further, or as simple as asking managers to discuss concerns directly with staff<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Cover Key Costs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Businesses that can\u2019t afford to offer large bonuses or pay increases should try to give employers a financial boost in other ways. A simple example is through providing free food on-site; another is by offering employees work phones or laptops if required, to reduce their own running costs.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the threat of recession looms, workers\u2019 ability to cope with the cost of living themselves is their top priority. The price&#8230;<\/p>\n","protected":false},"author":50,"featured_media":2423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[76,78],"tags":[],"class_list":["post-4794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-employers","category-market-insights"],"acf":{"blocks":[{"acf_fc_layout":"text_editor","centered_text":false,"background":"transparent","text_editor":"<p><em><b>As the threat of recession looms, workers\u2019 ability to cope with the cost of living themselves is their top priority.<\/b><\/em><\/p>\r\n<p><span style=\"font-weight: 400;\">The price of essential goods like food and fuel is growing far faster than wages, which puts workers in a dire position. The lifestyle most are accustomed to is becoming unfeasible, and this is likely to impact every aspect of employees\u2019 lives.<\/span> <span style=\"font-weight: 400;\">Take the UK as an example: the country is now several months into its \u201ccost of living\u201d crisis. According to the<\/span><a href=\"https:\/\/www2.staffingindustry.com\/eng\/Editorial\/Daily-News\/UK-Tight-labour-market-falling-wages-and-inflation-could-lead-to-further-industrial-action-CIPD-warns-62271\"><span style=\"font-weight: 400;\"> Office of National Statistics (ONS)<\/span><\/a><span style=\"font-weight: 400;\">, 77% of people feel worried about rising costs, and <\/span><span style=\"font-weight: 400;\">53% of employers believe that the UK is entering a new, \u2018more unstable\u2019 period of employment relations.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Recent studies found that <\/span><a href=\"https:\/\/www.hrreview.co.uk\/hr-news\/the-cost-of-living-crisis-continues-what-are-its-main-effects-on-employees\/143688\"><span style=\"font-weight: 400;\">26% of men and 18% of women<\/span><\/a><span style=\"font-weight: 400;\"> have already requested a pay raise to help offset inflation, while 16% of men and 10% of women have asked for their benefit package to be expanded. The financial stress is also causing <\/span><a href=\"https:\/\/hrnews.co.uk\/employees-report-cost-of-living-crisis-is-causing-productivity-to-plummet\/\"><span style=\"font-weight: 400;\">productivity to drop<\/span><\/a><span style=\"font-weight: 400;\">, and mental health concerns are <\/span><a href=\"https:\/\/www.moneyandmentalhealth.org\/cost-of-living-crisis-and-mental-health\/#:~:text=Our%20findings%20showed%20that%20people,the%20rising%20cost%20of%20living.\"><span style=\"font-weight: 400;\">being exacerbated<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Things appear comparatively rosy in America: just <\/span><a href=\"https:\/\/www.weforum.org\/agenda\/2022\/05\/cost-of-living-price-rises\/\"><span style=\"font-weight: 400;\">16% of US workers<\/span><\/a><span style=\"font-weight: 400;\"> say they are struggling financially. But this is unlikely to last; unless inflation is suddenly brought under control, similar patterns will be seen in the States soon enough.\u00a0<\/span> <span style=\"font-weight: 400;\">In this article, we explore exactly how the cost of living crisis is impacting staff \u2013 and what employers should do to attract and retain their best workers during these challenging times.<\/span> \u00a0<\/p>\r\n<h2>Five Things to Expect During the Cost of Living Crisis<\/h2>\r\n<h3>1. Employees Demand More Support<\/h3>\r\n<p><a href=\"https:\/\/www.independent.co.uk\/news\/business\/uk-wages-cost-living-latest-bills-b2145826.html\"><span style=\"font-weight: 400;\">Real wages<\/span><\/a><span style=\"font-weight: 400;\"> fell at a record rate between April and June in the UK. <\/span><a href=\"https:\/\/www.totaljobs.com\/recruiter-advice\/wp-content\/uploads\/Salary-Squeeze-webinar_final.pdf\"><span style=\"font-weight: 400;\">30% of employees<\/span><\/a><span style=\"font-weight: 400;\"> now say their salary doesn\u2019t cover their living costs, and <\/span><a href=\"https:\/\/www.ciphr.com\/press-releases\/cost-of-living-concerns-are-pushing-people-to-work-more-hours-and-through-illness\/\"><span style=\"font-weight: 400;\">31% are asking for more<\/span><\/a><span style=\"font-weight: 400;\"> hours. But in the absence of significant government support, most expect their employers to help them through this period.<\/span> <span style=\"font-weight: 400;\">This is not simply a request; we have already seen widespread strikes take place, and <\/span><a href=\"https:\/\/www2.staffingindustry.com\/eng\/Editorial\/Daily-News\/UK-Tight-labour-market-falling-wages-and-inflation-could-lead-to-further-industrial-action-CIPD-warns-62271\"><span style=\"font-weight: 400;\">42% of employers<\/span><\/a><span style=\"font-weight: 400;\"> expect to face increasing levels of industrial action over the next 12 months.\u00a0<\/span><\/p>\r\n<h3>2. Increased Turnover\u00a0<\/h3>\r\n<p><span style=\"font-weight: 400;\">For those unable to force their employer's hand, leaving may be the only option - and <\/span><a href=\"https:\/\/www.hrreview.co.uk\/hr-news\/the-cost-of-living-crisis-continues-what-are-its-main-effects-on-employees\/143688\"><span style=\"font-weight: 400;\">12% of workers<\/span><\/a><span style=\"font-weight: 400;\"> have already found a new job. While estimates vary, there is also a huge uptick in the number of workers planning to quit their jobs because of the cost of living crisis - with some studies finding <\/span><a href=\"https:\/\/www.astuterecruitment.com\/cost-of-living-crisis-50-of-staff-considering-quitting-jobs-over-poor-pay\/\"><span style=\"font-weight: 400;\">50%<\/span><\/a><span style=\"font-weight: 400;\"> \u2013\u00a0<\/span><a href=\"https:\/\/www.independent.co.uk\/life-style\/great-resignation-change-job-cost-of-living-b2050007.html\"><span style=\"font-weight: 400;\">75%<\/span><\/a><span style=\"font-weight: 400;\"> of workers are considering it.<\/span> <span style=\"font-weight: 400;\">This appears most prevalent in the legal professions and hospitality, followed by finance, IT and education. In all of these industries, more than <\/span><a href=\"https:\/\/www.hrreview.co.uk\/hr-news\/the-cost-of-living-crisis-continues-what-are-its-main-effects-on-employees\/143688\"><span style=\"font-weight: 400;\">30% of workers<\/span><\/a><span style=\"font-weight: 400;\"> are currently considering quitting their jobs in search of better pay.<\/span><\/p>\r\n<h3>3. Working Multiple Jobs<\/h3>\r\n<p><span style=\"font-weight: 400;\">An alternative to quitting is simply taking on a second income stream. It\u2019s estimated that <\/span><a href=\"https:\/\/www.theguardian.com\/business\/2022\/jun\/19\/i-have-no-free-time-people-top-up-wages-with-extra-work-in-cost-of-living-crisis#:~:text=A%20recent%20report%20from%20Total,new%2C%20better%2Dpaid%20jobs.\"><span style=\"font-weight: 400;\">17% of Britons<\/span><\/a><span style=\"font-weight: 400;\"> have already done this, and more are likely to join them as the situation gets worse.\u00a0<\/span> <span style=\"font-weight: 400;\">The implications for this are not great, as workers exhaust themselves. But it is also likely to make them less loyal to their employers, as they always have the option of giving up one of their jobs.<\/span><\/p>\r\n<h3>4. Mental Health Problems<\/h3>\r\n<p><span style=\"font-weight: 400;\">Nearly half of UK workers<\/span><span style=\"font-weight: 400;\"> feel their mental health is being negatively impacted by the cost of living crisis, with 38% feeling stressed or anxious \u2013 and <\/span><a href=\"https:\/\/www.personneltoday.com\/hr\/cost-of-living-mental-health-stress-anxiety-and-depression\/\"><span style=\"font-weight: 400;\">26% feeling depressed<\/span><\/a><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">This is inevitable, as everything from eating to socializing becomes harder to financially justify, and employees wrestle their way towards better pay, new jobs or more hours.\u00a0\u00a0<\/span><\/p>\r\n<h3>5. Lower Productivity<\/h3>\r\n<p><span style=\"font-weight: 400;\">A function of poor wellbeing and overworking is a drop in productivity - and that\u2019s exactly what reports are finding. Workers are less able to concentrate; less motivated because they feel a lack of support; and less committed, as they search the job market for a new employer.<\/span> <span style=\"font-weight: 400;\">But what can employers do about that? How should they go about getting their workforce through this crisis? And how can they attract and retain more staff?<\/span> \u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<h2>Five ways Employers can Help During the Cost of Living Crisis<\/h2>\r\n<h3>1. Increased Flexibility<\/h3>\r\n<p><a href=\"https:\/\/www.peoplemanagement.co.uk\/article\/1796787\/pay-rises-lacking-despite-cost-living-crisis-multiple-studies-suggest\"><span style=\"font-weight: 400;\">89% of workers<\/span><\/a><span style=\"font-weight: 400;\"> say flexibility is an essential factor when looking for a job today. Whether they are trying to fit in a second job or simply working around other commitments, granting your people greater flexibility in the current economic climate will go a long way.<\/span><\/p>\r\n<h3>2. Targeted Benefits<\/h3>\r\n<p><span style=\"font-weight: 400;\">Not all benefits are equally important, and businesses should focus on those that best help relieve the cost of living strain. For example: <\/span><a href=\"https:\/\/www.peoplemanagement.co.uk\/article\/1796787\/pay-rises-lacking-despite-cost-living-crisis-multiple-studies-suggest\"><span style=\"font-weight: 400;\">five times as many people<\/span><\/a><span style=\"font-weight: 400;\"> say they would appreciate free on-site parking than gym memberships as part of their compensation. Anything that reduces financial burdens for employees is essential.<\/span><\/p>\r\n<h3>3. Review Rewards<\/h3>\r\n<p><a href=\"https:\/\/www.peoplemanagement.co.uk\/article\/1796787\/pay-rises-lacking-despite-cost-living-crisis-multiple-studies-suggest\"><span style=\"font-weight: 400;\">As the CIPD notes<\/span><\/a><span style=\"font-weight: 400;\">, cost of living bonuses run the risk of doing more harm than good to those on Universal credit, so it\u2019s vital that you consider the full impact of every measure undertaken and provide support tailored to individuals\u2019 financial situations.<\/span><\/p>\r\n<h3>4. Improve Communication<\/h3>\r\n<p><span style=\"font-weight: 400;\">Employers can reduce some of the anxiety and shame associated with the cost of living crisis by encouraging more open, empathetic internal communication. This could be as involved as a Financial Wellbeing initiative to help educate employers about how to make their money go further, or as simple as asking managers to discuss concerns directly with staff<\/span><\/p>\r\n<h3>5. Cover Key Costs<\/h3>\r\n<p><span style=\"font-weight: 400;\">Businesses that can\u2019t afford to offer large bonuses or pay increases should try to give employers a financial boost in other ways. A simple example is through providing free food on-site; another is by offering employees work phones or laptops if required, to reduce their own running costs.\u00a0<\/span><\/p>"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How the cost of living crisis is impacting your staff | Indeed Flex US<\/title>\n<meta name=\"description\" content=\"Impact of the cost of living crisis: Understand how the current cost of living crisis is affecting your staff and strategies to address it in this blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indeedflex.com\/blog\/for-employers\/how-the-cost-of-living-crisis-is-impacting-your-staff\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How 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