{"id":4785,"date":"2022-05-11T15:57:12","date_gmt":"2022-05-11T14:57:12","guid":{"rendered":"https:\/\/indeedflex.com\/blog\/what-todays-candidate-driven-market-means-for-your-business\/"},"modified":"2024-03-22T17:24:39","modified_gmt":"2024-03-22T17:24:39","slug":"what-todays-candidate-driven-market-means-for-your-business","status":"publish","type":"post","link":"https:\/\/indeedflex.com\/blog\/for-employers\/what-todays-candidate-driven-market-means-for-your-business\/","title":{"rendered":"Flex Appeal: Building your Brand in a Candidate Driven Market"},"content":{"rendered":"

Recruitment best practices are always evolving \u2014 and the global pandemic kicked that evolution into high gear. Now, we\u2019re firmly planted in a candidate-driven job market, with job seekers and employees leading massive change in the way we think about engaging and hiring talent. Your job as a recruiter or talent acquisition professional is all about reimagining your employer branding, messaging, and candidate experience to meet the needs of today\u2019s modern job seeker.\u00a0<\/span> Understanding a candidate-driven job market\u00a0<\/b> Traditionally, employers control the recruiting and hiring process \u2014 they dictate opportunities, salaries, and employment terms \u2014 in a candidate-driven market, talent has the upper hand. In a candidate-driven market, jobs are abundant \u2014 as of <\/span>February 2022<\/span><\/a>, there were more open roles than job seekers. At the same time, companies are <\/span>adding more and more jobs<\/span><\/a>. <\/span> With more jobs than people to fill them, employers are being pushed to compete for talent. That\u2019s leading to everything from <\/span>increased salary and bonus offers<\/span><\/a> to added perks, unique benefits, opportunities, and more. Seventy percent of employers actively promote a <\/span>flexible environment<\/span> to attract new talent while 50% use additional wellbeing benefits in their strategy to attract new talent, as a growing number of job seekers place greater value on health, personal, and professional development.\u00a0<\/span> All of this should be reflected in your <\/span>employer branding<\/span><\/a>. More than ever, job seekers are looking for brands and businesses that deliver the right employee experience \u2014 the right workplace environment that syncs with their expectations in terms of flexibility, professional development, social responsibility, diversity and inclusion, and other key factors. Your employer branding is, essentially, a promise to candidates \u2014 if you come work here, this is what you can expect from company culture, mission, and values to leadership, policies, and priorities. \"\"<\/span> With relevant and authentic employer branding, you\u2019ll be better positioned to proactively engage talent. Employer branding is also a critical competitive advantage during the recruitment process \u2014 the right messaging can <\/span>reduce recruitment and marketing costs, shorten hiring windows, and increase your ability to attract top job seekers<\/span><\/a>.<\/span> Delivering the right candidate \u2014 and employee \u2014 experience\u00a0\u00a0<\/b> By taking these steps to meet mounting employee expectations driven by the <\/span>Great Realization<\/span><\/a>, companies are better positioned to successfully engage and recruit talent. At the same time, it\u2019s important to reimagine your actual recruitment workflows, adopting a marketing and sales mindset.\u00a0<\/span><\/p>\n